About Me

With 19 years of experience spanning action sports to consumer products, I bring a strong work ethic, reliability, and a strategic mindset to every project. I lead and mentor internal creative teams, guiding designers, copywriters, and art directors to develop high-impact assets. I excel at defining creative strategy, ensuring campaigns, product launches, and brand experiences align with business objectives while maintaining brand integrity. My expertise lies in concept development, generating innovative ideas and overseeing the creative process from ideation to execution. I thrive in cross-functional collaboration, working closely with marketing, product, and other teams to maintain consistency across all communication channels. With a keen eye for quality control, I ensure all creative output meets the highest standards of excellence.

Beyond execution, I am adept at budget management, optimizing resources to deliver projects on time and within budget. I stay ahead of industry trends, continuously pushing creative boundaries and integrating fresh, culturally relevant ideas. I am passionate about fostering a dynamic, growth-oriented environment where innovation thrives under pressure. If I encounter something new, I am quick to learn and master it, always striving for creative excellence.

Technical Skills:
Proficient in Adobe Photoshop, Illustrator, InDesign, Bridge, Lightroom, as well as Microsoft Word and Excel. I have hands-on experience with various materials and printing techniques. Skilled in color correction, photo retouching, painting, drawing, photography, and typography. I also have foundational knowledge in 3D design using SketchUp and am currently expanding my skill set in animation with After Effects and Figma.

Leadership Style:
I lead my team with positivity, encouragement, and a sense of humor, fostering a collaborative and supportive environment. I am dedicated to mentoring and uplifting those around me, committed to being your biggest supporter as we work together towards shared goals.